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Beauty

Skin, hair, the body changing. What genuinely helps.

Estrogen supported collagen, oil, scalp and skin pH. When it drops, skin thins, dryness rises, hair density shifts, vulval skin changes. This isn't vanity, it's barrier and comfort. Real routines, not 27 products. Nothing sold here, no affiliate links.

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Three routines, free, no login.

The most useful version of each, enough to see a real difference inside a few weeks.

  • Grade B

    Dryness and barrier

    • Gentle non-foaming cleanser, once a day
    • Rich moisturizer morning and night, ceramides if you can
    • SPF 30 every morning, face, neck and hands

    Grade B: collagen falls roughly 30% in the first five postmenopausal years and transepidermal water loss rises; barrier care and daily SPF are consistently supported.

    Read the skin changes guide
  • Grade C

    Hair and scalp

    • Gentle washing, no tight traction styles
    • Check the protein and iron gap before buying anything
    • Photo your part monthly, same light, same angle

    Grade C: thinning is common, but most midlife hair treatments rest on limited trials. Topical minoxidil has the strongest data.

    Read the hair loss guide
  • Grade A

    Vulval skin

    • No soap, no fragranced wipes, lukewarm water only
    • A vaginal moisturizer a few times a week, lube when needed
    • Local vaginal estrogen is the best-supported treatment for genital and urinary changes, ask a doctor or specialist

    Grade A for local vaginal estrogen (AUA/SUFU/AUGS 2025 GSM guideline); Grade B for moisturizers as adjuncts.

    Read the vaginal health guide

The checker

What genuinely helps, by concern.

Tap what's bothering you. You get the graded evidence, one free routine step, and when it's worth being seen. Your pick saves on this device, nowhere else.

Pick a concern above and the detail opens here.

Read carefully

What doesn't work, and what's marketing.

  • No cream restores estrogen locally. The only thing that does is prescribed local estrogen, and it's a conversation with a doctor or specialist, not a serum.
  • Supplements for skin rest on small or pilot trials, often industry-funded. We note the funding when we cite them.
  • Anything promising results "like" or "better than" injectables is a moisturizer story wearing a costume. Read the ingredients, not the headline.

A closer look

Before adding another product.

Hands, arms and chest deserve the same attention as your face. Gentle washing, moisturizer and sun protection are a place to begin. If your skin's suddenly reactive, you don't have to buy a whole new routine.

Skin changes can affect how clothes feel and how you feel in the mirror. You don't owe anyone a younger-looking version of yourself. Comfort is a perfectly good goal.

Read the skin changes guide

Estrogen changes affect skin thickness, hydration and collagen.

Grade B · Narrative review · Thornton, Dermato-Endocrinology · 2013

A review of skin physiology, not proof that a particular cream reverses those changes.

Read the source

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  • Every source, graded and dated

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  • A practitioner primer to bring to a dermatologist
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The evidence

Graded, dated, funding shown.

  • Grade A
    AUA/SUFU/AUGS GSM guideline · 2025

    Local vaginal estrogen is first-line for genital and urinary changes.

    The joint urology and gynaecology guideline puts low-dose local estrogen among the best-supported treatments for the genital and urinary changes of menopause, with moisturizers and lubricants as adjuncts.

  • Grade C
    MREF, Menopause, sex and pain booklet · 2026

    Painful sex is common, and treatable.

    A voluntary survey of 537 respondents found painful sex widespread in midlife, with real mood weight. Not peer-reviewed and open to selection bias, but it matches what members tell us.

    Voluntary survey, not peer-reviewed; selection bias likely.

  • Grade B
    Thornton, Dermato-Endocrinology · 2013

    Collagen falls roughly 30% in the first five postmenopausal years.

    Observational dermatology work tracking skin collagen across the transition. It explains the thinning and dryness, and why barrier care and SPF earn their place before any active.

    Read the source
Open the study library

Sources

The evidence behind this page.

Including the places where the honest answer is “the evidence is thin”. See how we grade evidence.

Skin, collagen and estrogen

5 sources

Show

The collagen number gets quoted everywhere and rarely sourced. Here's where it comes from, and what estrogen was actually doing for skin before it left.

Skin collagen falls by around 30% in the first five years after menopause, then continues at roughly 2% a year — which is why skin thins and loses elasticity fastest in the early postmenopausal window.

Narrative reviewDermato-Endocrinology (Thornton, review of Brincat et al.) · 2013

The original measurements are Brincat's 1980s skin-thickness studies; this review is the readable summary with the numbers intact.

Read the source

Daily broad-spectrum sunscreen use slows visible skin aging: in a 4.5-year randomised community trial, the daily-sunscreen group showed no detectable increase in skin aging compared with the discretionary-use group.

Randomised trialAnnals of Internal Medicine (Hughes et al., Nambour trial) · 2013

This is the study behind 'SPF before serum'. It beats every anti-aging active ever tested, and it's free-ish.

Read the source

Topical retinoids (tretinoin and relatives) have the strongest trial evidence of any topical for fine lines, roughness and pigmentation.

Systematic reviewClinical Interventions in Aging (Mukherjee et al.) · 2006

Also the honest source on the irritation and the slow ramp-up.

Read the source

Bakuchiol performed comparably to retinol for wrinkle surface area and pigmentation over 12 weeks, with significantly less scaling and stinging.

Randomised trialBritish Journal of Dermatology (Dhaliwal et al.) · 2019

One small double-blind trial, n=44. Real, but modest — treat it as the tolerable alternative, not the upgrade.

Read the source

Visible light drives melasma, so tinted (iron-oxide) sunscreens outperform untinted mineral SPF for hormonal pigmentation.

Randomised trialJournal of the American Academy of Dermatology (Boukari et al.) · 2015

Why the tinted version isn't a cosmetic preference if you have melasma.

Read the source

Hair thinning: what actually has data

2 sources

Show

Female pattern hair loss is common, treatable, and far more responsive when you start early. These are the sources to bring to a doctor or specialist.

Topical minoxidil is the best-supported treatment for female pattern hair loss, with consistent increases in hair count versus placebo across trials.

Systematic reviewCochrane Database of Systematic Reviews (van Zuuren et al.) · 2016

Also covers antiandrogens and laser devices, and is candid about how weak most of that evidence is by comparison.

Read the source

Low-dose oral minoxidil is increasingly used off-label for hair loss when topical is poorly tolerated, with growth benefit and a manageable side-effect profile in reported series.

Narrative reviewJournal of the American Academy of Dermatology (Randolph & Tosti) · 2021

Case-series level evidence, not trials. Worth asking about; not something to start without a prescriber.

Read the source

The body that redistributes

1 sources

Show

'Stop dieting harder' isn't a slogan. Midlife fat redistribution tracks the menopause transition itself, on a fairly predictable clock.

Fat mass accelerates and lean mass declines during the menopause transition on a timeline tied to the final menstrual period, independent of chronological aging.

Cohort studyJCI Insight (Greendale et al., SWAN) · 2019

SWAN followed body composition through the transition. The change is hormonal timing, not willpower.

Read the source

Ingredients, devices and the claims around them

4 sources

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Where the marketing runs ahead of the evidence, here's the evidence, including the bits that say 'small study, modest effect'.

There's robust scientific evidence that endocrine-disrupting chemicals — including phthalates and other compounds found in personal-care products — interfere with hormone action at everyday exposure levels.

Clinical guidelineEndocrine Reviews — EDC-2, The Endocrine Society's Second Scientific Statement · 2015

The reason we say 'informed, not anxious': the science is real, the individual-product risk is usually small.

Read the source

Red and near-infrared light treatment improved skin complexion, collagen density and wrinkle measures versus untreated controls in a controlled trial of 136 volunteers.

Randomised trialPhotomedicine and Laser Surgery (Wunsch & Matuschka) · 2014

Devices used were clinical-grade. This doesn't validate a $40 mask, and the effect is a nudge, not a lift.

Read the source

A 20-week structured facial-exercise programme produced a modest improvement in rated upper- and lower-cheek fullness in 27 midlife women.

Randomised trialJAMA Dermatology (Alam et al.) · 2018

Single small trial, no control group, raters were blinded. This is the entire 'face yoga works' evidence base.

Read the source

Low-dose vaginal estrogen raises systemic estradiol minimally and is the recommended treatment for genitourinary syndrome of menopause, including for many women with a history of breast cancer after discussion with their oncology team.

Clinical guidelineThe Menopause Society — 2020 GSM position statement · 2020

The document to hand over if you're told vaginal estrogen is off-limits by default.

Read the source